Hi, I’m Betsy.

I bring resonant creative leadership to product, UX, brand, and design teams.

My professional experience covers a lot of ground. Most recently, I’ve been operating in B2B SaaS, developing and pitching enterprise digital experiences, and directing custom products from discovery through launch. Earlier, I worked in brand creative, leading multidisciplinary creative teams to design and write campaigns, social, video, digital, and traditional marketing materials.

For the past five years, I’ve helped organizations turn complex HR topics into approachable, engaging experiences. Leading the creative side of a small custom product team, I grew where I was planted, taking on business operations, resource planning, strategic direction, and organizational transition.

I’m currently taking the time to update my site; please pardon my dust!

Based in Chicagoland. Open to local hybrid and remote roles anywhere.

Resume/CV
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  • 40+ Enterprise Engagements

    Delivered on time and on budget across healthcare, financial services, higher ed, and global retail, without sacrificing quality or burning out a team.

  • 93% Workforce Reach

    The LOA portal I led reached 15,425 of a client's 16,500 employees with a completion rate nearly double the industry average.

  • 15+ Years of Design

    My career foundation was built in brand, then I branched out into building design functions, systems, and teams, owning delivery from end-to-end.

Working with me

“ Betsy is one of those people every team hopes to have…

No matter how many moving pieces there are, she brings clarity, momentum, and a sense of calm that keeps things on track.”

Brynn Michelich, COO, The Jellyvision Lab, Inc. 2026