I’m a Creative Leader with a Product Mindset
Hi, I'm Betsy. I transform complex challenges into intuitive, scalable user experiences. My background bridges design leadership, UX strategy, and product thinking, honed by years of leading cross-functional teams and building tools used by millions of employees worldwide.
I’ve turned custom builds into modular products, guided global clients through first-of-their-kind benefits platforms, and led teams to simplify the complex into clear, engaging systems. My sweet spot is at the intersection of product design, user experience, and business strategy, where creativity meets measurable impact.
Collaborative Brainstorming
+
UX/UI Design
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Copywriting
&
Concept Development
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Empathetic Leadership
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Product Strategy
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Visual Storytelling
&
Cross-Functional Leadership
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User Research & Discovery
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Collaborative Brainstorming + UX/UI Design ~ Copywriting & Concept Development ~ Empathetic Leadership + Product Strategy ~ Visual Storytelling & Cross-Functional Leadership ~ User Research & Discovery +
My Approach:
Strategy as a Scaffold, Not a Box.
Every project begins with understanding business goals and user needs. I frame strategy as a flexible guide, ensuring solutions are ambitious, grounded, and adaptable.
Clarity is the Ultimate Sophistication.
I take complexity, from compliance-heavy benefits to global pay structures, and translate it into intuitive user journeys. It’s not just about beautiful design; it’s about design that empowers understanding.
Systems Thinking for Scale.
I build for sustainability, not just launch. My most impactful work has turned bespoke builds into scalable products, reducing time-to-market and unlocking long-term value.